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You should focus on smaller goals.

Whether you’re a business owner, a digital marketer, a blogger, a social media creator, or an online community manager – small goals should be your primary focus.

Too many creators and business owners fail because they focus on large goals that are nearly impossible to meet at the specific time they wish to meet them.

And as a result, there are so many wasted opportunities and ideas because they give up so easily.

Don’t make the mistake of falling into that trap.

Focus on smaller goals that lead to larger goals over time.

Focus on Smaller Goals for Everything

So many creators and business owners want overnight success.

The problem is that everyone uses the internet. That means any niche or business idea is 99.999% likely already online. Therefore, the market for your niche or industry is already oversaturated.

Overnight success is rare in an oversaturated market. It’s so rare; I’ve never seen it occur.

So, what do you do?

Quit focusing on overnight success!

Focus on smaller goals that work up to your overnight success objectives. Of course, it will not happen overnight, but smaller goals will be easier to accomplish.

See what I mean?

Focus on Smaller Goals

Focus on Smaller Goals for Your Trade

Focus on smaller goals that will get you to larger goals.

If you’re in business, instead of becoming the market leader and getting all the customers, focus on getting your first customer and learning from that experience. Then focus on getting your second customer and learning from that, too. After that, focus on getting your third customer.

If you’re a blogger, focus on consistently writing content to a point where it doesn’t overwhelm you instead of getting comments. You’ll start to get comments when people start leaving comments; until then, focus on strengthening your blog’s brand.

Instead of focusing on 1,000,000 followers on your social media page, focus on getting the first ten followers. It will be easier to establish a relationship and build a community with ten followers than once you reach a million. After you get ten, focus on reaching 20, and then 30, and then 40, and so on. Focus on smaller goals that will eventually turn into big goal completions.

If you’re an online community manager, don’t focus on your community getting a certain amount of content or membership. That’s vanity metrics! Instead, try to focus on creating the actual community, befriending each member, and helping to ensure they want to visit the community again and again because it provides value to them. Focus on the content you provide to your membership. Those metrics will grow as you grow the community.


If you focus on smaller goals, you’ll eventually reach your more significant objectives. But it feels so much better to accomplish a smaller goal in a short amount of time than you fail at not achieving a larger goal overnight like you’ve been blindly led to assume possible. It’s so rare that it will soon be impossible to do it. The internet is growing and growing. If you found this blog helpful, can you tell other bloggers and digital marketers about me? Follow me on Twitter for more content creation and marketing tips.

Shawn Gossman

About the Author

Shawn Gossman has created content, blogged, ran online communities, and shared a passion for digital marketing for over twenty years. Shawn believes the best way to help content creators, businesses, brands, and marketers is to give away more than you sell. The same advice is recommended for the readers who follow this blog. Shawn also offers various services for extra help in content creation and blogging.

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