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How to Write Quality Content that Gets Read

You probably won’t get that many readers and followers if you don’t write quality content.

But what’s quality content these days? Everyone says this. Everyone says that. Is there even a true meaning to what is quality and what is not?

But it’s not that complicated to write quality content because quality means people like your content and follow you.

That’s how you know your content is working. And to get it to work like that, I have eight simple tips for you below.

Focus on One Topic to Write Quality Content

One topic is all it takes to write quality content because one topic will keep your readers’ attention.

People won’t know what topic to focus their attention on if you use multiple subjects or topics in your content.

That is why the topic should concentrate on one idea or subject related to your niche.

Focusing on one subject will help you write quality content and not run out of ideas for future content because you’ll have more to write about.


You got to do Your Research First

If you research the topic you’re creating content for, the result will be quality content.

By researching your subject, you can write quality content, and others will see you as someone who knows what they’re talking about.

When you research, you typically understand how to make the content better and more helpful to the audience who desire to consume the content.

Research your content and make it better than the last content made for that particular subject.


Use Your Own Personal Voice

More people will read what you have to say if you write as if you’re talking to one person face-to-face.

Adding your personal voice to the content you create will make you a better writer and emotionally connect with your readers and make them feel like you’re speaking to them one on one.

You can write quality content when people take the time to listen to what you have to say, and that happens when you treat them as individual readers rather than an audience of readers.

Always write as if you’re talking to someone face-to-face rather than about a group of people to which your audience is added.


Write Quality Content by Improving Titles

Your title is the first thing people will see before choosing to read your content or not. The title has to count for people to decide to read your content.

Titling your content is easy enough. You decide what to write about, and you have a title. But the title needs to stand out and catch your readers’ attention, or it won’t work.

You can write quality content all day long, but it is ignored if you don’t write a good title. Ask yourself what titles make you read content and then mimic those ideas.

The moment you start writing good titles is the moment you write quality content.

BAB Copywriting Formula

Every Heading Makes a Difference

The idea of a heading in an article isn’t to tell the reader what the section is about.

Your headings keep people hooked on your content and keep them reading about what you have to tell them.

You can write great headings as long as you treat them like you would your title. Make them stand out, and choose a heading that would make you want to keep reading.

Treat every heading like it’s the main title of your content for the best results.


Every Sentence needs a Hook

I will always preach to you about auditing every sentence you include in your content, articles, and blog posts.

There is a good reason why I preach it. The reason is that to write quality content, you must check the quality of your sentences.

No one wants to keep reading something if the sentence doesn’t add to the article and give them something after reading it.

No fluff or filler content is allowed in your content. Every sentence you write must keep the reader gripping onto your content.


Write Quality Content with Proper Editing

To write quality content, you have to use proper grammar and spelling.

Your readers will likely spot errors in your spelling and grammar quickly, which often turns readers away from continuing to consume your content.

But lucky for you, there are plenty of great free and paid tools out there to help you win at editing. The tool I love to use the most is Grammarly.

If your grammar and spelling are at their best, your content will be at its best. Don’t skip out on editing your content.


Optimize Your Content for Search Engines and Mobile

Write for humans first but make sure you write for humans using mobile phones first. Then add some optimization for search engines.

People scan or skim-read. That means sentences and paragraphs should be short and to the point.

Make sure you use basic search engine optimization and focus on a keyword throughout your content, so it does better on search engines.

Optimizing your content for humans on mobile and search engines will help you get more readers, followers, and even more customers.


And that’s all you have to do to write quality content people want to read. It is this simple. Follow the steps above, and you’ll start seeing results fairly quickly. If you want more tips like this one, follow me on Twitter.

Shawn Gossman

About the Author

Shawn Gossman has created content, blogged, ran online communities, and shared a passion for digital marketing for over twenty years. Shawn believes the best way to help content creators, businesses, brands, and marketers is to give away more than you sell. The same advice is recommended for the readers who follow this blog. Shawn also offers various services for extra help in content creation and blogging.

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