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The Secret




Have you ever wanted to learn the secret to good copywriting?

The secret to good copywriting is simple.

It’s all about the bait and the hook. You can bait a fish, hook it, and reel it the rest of the way.

The same concept allies with good copywriting tactics.

You need to start with the bait. This is the headline or the first few words in your copy. It needs to be good enough bait that an audience sees and is attracted to it.

The bait is essential because it’s the initial spark of interest.

Then there is the hook. That’s the following statement. The hook is designed to keep your audience attached to the content. You want them to commit to the content, so you must be really clever with your hook.

Once you accomplish your bait and hook, you’ll keep them reading to your Call-to-Action.

That’s the secret to good copywriting.

Shawn Gossman

About the Author

Shawn Gossman has created content, blogged, ran online communities, and shared a passion for digital marketing for over twenty years. Shawn believes the best way to help content creators, businesses, brands, and marketers is to give away more than you sell. The same advice is recommended for the readers who follow this blog. Shawn also offers various services for extra help in content creation and blogging.

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