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How to Create Better Blog Content with Already Existing Content

Do you want to create better blog content?

Oftentimes, we’re stumped on what to blog about. This makes it difficult to create new blog content that is unique and valuable to our audience. This can cause you to burn out and not want to continue your blog at times.

However, there is a way to avoid all that from happening, and I still have plenty of ideas to blog about.

The tactic is simple. You take existing content that doesn’t belong to you and create better content with it.

This isn’t plagiarism or content theft by any means. But it is a great way to promote good content, achieve a page one position on Google, and stay consistent with your blogging content calendar.

I’ll show you how to create better blog content using this exact strategy, which I use to secure my spot on page one of Google search results.

Why We Need to Create Better Blog Content?

We, as bloggers, must create better blog content for an assortment of different reasons.

When you start as a new blogger in practically any niche, you’re a needle in a haystack. You’re one of many different bloggers covering a single niche. That means the audience has you and everyone else to get their information from.

When you try to create better blog content, you start to become a hayfork in that haystack because you’re more unique and more valuable than any other blog that writes about the same old topics.

You should create better content to stand out more.

You also want to create better blog content to get a better position on search engine ranking. If you can deliver the information that the searcher is looking for, your blog content will likely get a higher and better position on search engine results pages.

Most search engine users don’t look past page one, so it should be your goal to get your content on page one.

The better the content, the more likely you’ll get featured on page one.

When your blog content addresses your audience’s needs and wants, you create a funnel to being seen as an authority and expert in your niche. You also establish a following and loyal readers.

If you eventually want blogging to be a profit-producing activity, then your content will need to be at its very best.

If you create generic content, you’ll get generic results.


It Starts with Keyword Research

Keyword research is where you should start when you want to create better blog content.

You need to know what you’ll be blogging about.

Before you start researching keywords, many things need to be in place. You need to have a niche, which is the specific topic you blog about. There needs to be an audience for your niche, and you also need to have a targeted audience, or people with specific characteristics and identifiers that you are targeting specifically with your content.

Once those factors are in place, keyword research can begin.

Start by researching your audience to understand their biggest needs and wants. That is what you should be blogging about. If you solve their biggest problems with the easiest solutions, you’ll immediately win them over and convert them into loyal followers.

Once you identify the needs and the wants, you’ll use keyword research strategies to identify the best key phrase to target with your blog content. This will be an SEO aspect of your blog, but it will also help you create better blog content with the strategy that I commonly use.

Once you have a keyword that you wish to target with your content, you can proceed to the next step of this strategy.

It’s important to have a keyword so that you know it has search volume and less competition. But the most important aspect is search intent. You need to make sure that the content you write matches the intent of the search user it looks for.

If they can get what they want on your blog after finding you on search engines, your SEO will improve.

Create Better Blog Content

Google Already Existing Content and Research

After you determine your keyword or keyphrase to target with your blog content, you’ll need to do some more research.

This time, you’ll research content that already exists.

This step begins with the simple task of opening Google Search and typing in the keyword you will be targeting with your blog content.

Next, take 5 to 10 of the first results that are content pages in the form of blog posts or articles, and open them up in their own tab. You should only open organic results. Paid results are not needed for this strategy. You can open videos and other media, too, even if you will just be writing the content.

Next, you need to research each article or media type that you’ve opened in each tab.

I’m not going to tell you to read the whole article or watch the whole video unless you want to. If you have the time, you should. It will literally help you define more data for your research.

Otherwise, all you need to do is scan the content.

Note the title, heading titles, different sections included in the content, images used, embedded features like social media sharing, videos, downloads, etc., and the internal and external links that have been included in the content.

Write all these data points down for each article or media you research of the 5 to 10 opened tabs.

If one article informs the reader about a topic that another article also informs of, you just need to write down that topic once.

You basically want to create an outline of one big article that includes all the sections and engagement features of the five to ten articles and media types combined.


Create Better Blog Content and Fill the Gap

Now, it’s time to create better blog content with all the data that you’ve gained from your research.

You want to start writing an article that covers every section of what the 5 to 10 articles you researched covered.

Like I said, don’t steal their content. You need to write it using your own words and your own voice. But by covering what they cover, you’re trying to compete with them in search engine ranking efforts.

After you cover every topic of the researched articles, your blog post should be longer than all of them. Long-form content is still widely utilized. It is often what makes content rank higher in search engines, too. Most short-form content is for virality, while long-form content is for search engine ranking and creating withstanding backlinks.

However, you need to ensure that it’s unique from the rest of the articles, right? Otherwise, you’re still a needle in the haystack.

So, this is where you must fill the gaps that the other 5 to 10 articles didn’t include in their content. This often requires your experience in the topics, more research, A/B testing, and other experimentations to ensure you can include legit information.

This will not only make your content longer but also more unique, as you’ll be including information that no one else has.


How You Will Succeed on Search Engines

You should practice this strategy with every article you publish on your blog.

Long-form content takes a while to write, trust me. Most of my content is between 1,000 and 15,000 words in length. That’s why I stick to posting once a week: my content is long enough that it’s an appropriate posting frequency.

But by doing this every week, I create better blog content that will likely perform better on search engines.

The more content you get on page one, the more likely you’ll get more loyal readers and customers on your blog.

You’re writing for people first, but you’re still writing for search engines, too.


Final Thoughts

This concludes my article on how to use existing content to create better blog content. You can see from the strategy above that it isn’t as difficult as you might think. If you follow that advice, you’ll see improvements very quickly.

Thank you for reading my post. Please help support me by sharing it with other bloggers you know. You can also give me a one-time tip for writing this post if you really want to.

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Shawn Gossman

About the Author

Shawn Gossman has created content, blogged, ran online communities, and shared a passion for digital marketing for over twenty years. Shawn believes the best way to help content creators, businesses, brands, and marketers is to give away more than you sell. The same advice is recommended for the readers who follow this blog. Shawn also offers various services for extra help in content creation and blogging.

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