Digital Products that are Selling for Bloggers Right Now

Digital products that are selling for bloggers are how you really make money blogging.

Digital products are game changers for blogging profit. You create the products or services and sell them at your own price. There is no middle person to dig into your profit unless you choose one, because you have all the control.

Most other forms of blogging revenue producers pay you pennies because the middleman takes a majority of the profits, such as ad networks and affiliates.

The best thing about the digital products that bloggers sell is that most of them generate passive income. This means that after you initially create and publish them, you can usually make money while they sell in the background and focus on something else.  And it’s a lot easier to scale digital products for a blog than any other income stream.

In this guide, I’m going to show you everything you need to know to get started selling digital products that are working for bloggers right now.

Why Digital Products are Perfect for Bloggers

There are several reasons why you should consider the current digital products being sold to bloggers right now.

Digital products have low overhead. Their digital, and they don’t really take up any space. You have lower overhead but higher profit margins since there isn’t usually a middle person.

It’s typically easy to create the product you want to sell with your blog. It’s also relatively easy to distribute digital products online. If we were discussing physical products, the ease aspect of this article wouldn’t be as prominent.

Most digital products sold from blogs are evergreen, meaning they remain relevant and useful indefinitely. Some could be trend-based, which usually have an expiration date, but most will be entirely evergreen. While jumping on trends is beneficial, try to find a way to keep your digital products evergreen so you can continue earning with them.

Digital products will help you build authority and expertise in your niche. This is especially true when these products aim to address the pain points of your target audience and readers. Selling products like that will build trust with your audience and convert them into loyal customers.

Factors in How Digital Products are Selling

It’s essential to understand why digital products are selling for bloggers by understanding the factors that drive their success.

You must solve real-world problems that your readers face in your niche. If you study their needs, wants, questions, and pain points, then you’ll know what their problems are. Then, you need to conduct your research, plan, and experiment to determine how to solve their problems, so that you can turn them into a digital product.

You need to make sure your digital products are easy to consume by your target audience. They need to be completely mobile-friendly, visually appealing, and concise about what they’re looking for. The user experience is essential in making a sale.

Ensure your product delivers quick wins and transformations that occur in a timely manner. If your product takes people a long time to address their problems, it won’t be very useful, especially as people start to burn out and give up because it’s taking too long. The sooner that your audience can solve their problems with your product, the better it will be and the better reviews it will get.

Take advantage of automation. If you can automate the marketing, buying, and delivery functions of your digital products, you’ll be better set up for passive income. Remember, you want to make money in the background while working on something else, rather than dealing with ensuring a product is sent to your customer on time.

Top Digital Products that are Selling for Bloggers Right Now

If you need ideas about what digital products to offer on your blog, here are some of the main digital products that are selling for bloggers right now.

E-Books and Guides

E-Books and guides inform your audience about how to do things in your niche.

They’re quick to produce versus physical books. You can keep them evergreen by focusing on evergreen chapters and information. There is also a consistent sales potential with e-books and guides.

EXAMPLE: If I had a blog about Artificial Intelligence in Business Marketing, I could offer an e-book on how to get started with using artificial intelligence to enhance business marketing capabilities for people who don’t understand artificial intelligence.

Online Courses and Mini-Courses

Online courses and mini courses are often sought-after products because they will provide new expert knowledge for your readers.

There is a growing demand for learning online. Many colleges and universities are now offering full-time online learning programs due to the increasing demand and popularity. It’s also easy to offer it as a digital product.

Your online course can use different formats. You can do it with video, audio, or text-based content. You could also employ hybrid methods and utilize all three different formats together to make the course more valuable and increase its worth.

Printables and Templates

Printables and templates are among the easiest types of digital products to create and sell.

These types of products are popular with a wide range of niches as well. You can use them for lifestyle, productivity, and creative niches. Just about any topic can be used to sell a printable or template.

EXAMPLE: Let’s say you run a blog about indoor cycling for beginners. You could create a printable checklist that outlines the steps to start indoor cycling, from being on the couch to riding 100 miles on an exercise bike. It would be a resource that someone would need to help them accomplish that goal.

Membership Sites and Paid Communities

Paid membership sites and communities are becoming increasingly popular within niche blogs.

The product is based on a recurring revenue model. You can charge by the month or by the year. Many communities are making upwards of $500 to $1,500 per member per year with paid online communities.

This product is suitable for a wide range of niches as well. You could use it for a blog about blogging, fitness, or hobby-based blogs. You just need to ensure that a community-driven audience is present, based on your customer avatar, and provide enough value to make it worthwhile for them to pay for membership.

Stock Photography, Graphics, and Presets

If you’re a creative, you can sell your stock photography, graphic designs, and presets through your blog.

This type of digital product is ideal for bloggers in niches such as photography, travel, and creative design. You might think you need expensive cameras for this, but many bloggers are selling photos snapped from smartphones, especially images used for internet use only. There are many people who are always looking for stock photos and graphics.

You could also bundle your creative art. You could sell bundles of photos or graphics for a higher price. This would be a perfect example of passive income that you can earn in the background, allowing you to focus on other important tasks, such as creating additional assets to be sold.

Audio, Video, and Email Products

You can also sell audio, video, and email products to your blogging audience.

There are many types of audio and video products to consider selling. They include podcasts, music, sound effects, and stock audio or video footage. Many people are looking for these types of products, and having a specific niche can give you a competitive edge.

Consider a paid newsletter as an email product. You could create and send an issue each time or set up an automated process to send each subscriber a series of pre-created emails. There are many successful paid email companies out there that generate substantial revenue.

Plugins, Tools, and Resource Kits

If you’re good with web development and programming, you could sell plugins, tools, software, and other related resources.

If you’re not tech savvy and you have the capital, you can always outsource web development to others who know what they’re doing. If you’re skilled in programming and understand the pain points of your target audience, you can create something that will sell widely. You should especially pay attention to the mobile app market for better profiting opportunities.

EXAMPLE: A few good examples could include an AI-powered to-do list for iOS and Android. You could sell plugins for WordPress blogs. You could sell image templates for Canva designers. The opportunities are endless, really.

How to Decide Which Digital Product to Sell

With so many digital products that are selling for bloggers right now, it can be overwhelming to choose which one you should sell.

The first step is identifying your target audience, which you should have already done before starting your blog. Then you need to identify their biggest pain points. Once you have done those two things, you can determine which product you can utilize to solve their pain points.

Validate your product choices with surveys, polls, and feedback. Research your audience and determine the types of products they are seeking. Do this on your blog, away from your blog, on social media, and in online communities.

You should start small but have a goal to scale up as demand for products grows. It’s ideal to have a couple of income streams generating profits on your blog. However, you don’t want to do everything at once, overwhelm yourself, and neglect the products that actually have a better opportunity of making you more profit.

Tips for Marketing Digital Products as a Blogger

Marketing your digital products will be an important task, as customers will not simply show up after you launch a product without promoting it; you will be left disappointed and broke.

Utilize your email list to launch your digital products. Your mailing list subscribers are at times more likely to convert to paid customers because they’re typically closest to you. Just don’t use your email list to continuously spam your product and nothing else.

Use what you’re already good at to promote your products – your blog. Create SEO-driven content that effectively markets your products while also providing substantial value in the main content of the posts. People are already reading your blog posts, so they’ll be exposed to your offer.

People appreciate having a variety of options. Consider bundling products with a discount but a higher price to make more sales. You could also offer tier plans for some products, giving people access to a product within the boundaries of their budget.

A highly effective way to sell your digital products is to utilize persuasive copywriting strategies, as it taps into the reader’s emotions and fosters a deeper connection to your offer. Utilize methods such as limited-time offers and limited quantities to encourage a purchase. If there is a sense of urgency, people are often more willing to make a purchase so that they don’t miss out.

Common Mistakes Bloggers Make with Digital Products

There are mistakes to avoid when selling digital products on your blog.

Don’t create too many products at once. It’s easy to get overwhelmed by them all and also feel as if you’re not meeting your profit goals because you have too many items to worry about. Start small and scale up when there is actually a demand for it.

Don’t make the mistake of ignoring audience and customer feedback. Feedback is your most significant analytical metric, and if you ignore it, people will perceive that you don’t care about what they want, and you’ll lose business. Instead, welcome feedback and make it easy for people to provide it and then create a better product exactly the way people want it. Watch your sales drive through the roof.

Presentation is critical when trying to sell products on your blog. If your presentation is poorly done and you don’t have the right sales copy, you’re going to have issues selling your products. Make sure you create a presentation that even you couldn’t pass up and look to other great sales copy out there for inspiration and ideas.

Final Thoughts

As you can see, there are many great products that are selling for bloggers right now. I think products like e-books, paid communities, and courses are often the top sellers to consider. But it really depends on your niche.

Start with one product for now and then scale up from there. It’s still a good idea to have a couple more revenue streams to fall into in case your product is a flop, though.

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About the Author

Shawn Gossman has created content, blogged, ran online communities, and shared a passion for digital marketing for over twenty years. Shawn believes the best way to help content creators, businesses, brands, and marketers is to give away more than you sell. The same advice is recommended for the readers who follow this blog. Shawn also offers various services for extra help in content creation and blogging.