by Shawn Gossman | Mar 29, 2023 | Social Media & Engagement
10 Types of Transactional Social Content to Use in 2023 Are you using transactional social content? Transactional is social content that converts viewers into buyers of your products and services. Social media is a great source for selling your products and services....
by Shawn Gossman | Mar 22, 2023 | Blog Marketing
7 Critical Digital Marketing Strategies to Focus on in 2023 2023 is a year of marketing evolution. Aside from starting to master your knowledge of AI, there are some critical digital marketing strategies that you should be focusing on this year. These strategies will...
by Shawn Gossman | Mar 17, 2023 | Social Media & Engagement
Social Media is Rented Space Social media is rented space. Many of the outdoor brands I’ve worked with are social influencers. I started as a social influencer with my hiking brand. And there’s nothing wrong with that. Social media is a great way to grow...
by Shawn Gossman | Mar 15, 2023 | Blog Marketing
How to Start an Ambassador Program for an Outdoor eCommerce Business Do you want to know how to start an ambassador program for your e-commerce business? If you have an outdoor e-commerce business struggling to generate sales, it might be because you lack a community....
by Shawn Gossman | Mar 13, 2023 | Blog Creation, Blog SEO & Analytics
How to Prevent Pogo-sticking for SEO It’s important to prevent pogo-sticking for SEO reasons. To sum it up, pogo-sticking is when a user searches for a term on Google (or another search engine), goes to a website listed on the results page, and then quickly...
by Shawn Gossman | Mar 6, 2023 | Blog Marketing
How do you feel about Google Analytics 4 (GA4)? I’d love to know how you feel about Google Analytics 4 (GA4) versus the Google Analytics we’re all used to. Feel free to comment on why you chose your vote. I’d love to see what other people think about this! About the...
