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Allowing Sponsored Blog Posts:

Should you


should you not?

Allowing sponsored blog posts comes with its pros and its cons.

Sometimes, it is hard to decide whether or not allowing sponsored blog posts is a good fit for your blog.

It shouldn’t have to be such a difficult decision. It is a decision I have been facing recently on one of my niche blogs. I want to take what I learn and pass it on to you.

So, I’ve created this article to help show you the pros and cons of sponsored blog posts so you can decide if it is right for you.


The Pros of Allowing Sponsored Blog Posts

Blogging takes hard work to make successful. It takes your time and effort, and if you’re doing it the right way, it is also taking your money. You have to pay for a domain name, hosting, and anything else you spend on your blog to make it better.

So, you deserve to make some of that money back. You deserve to profit from your blog because of the work you have put into it.

Sponsored blog posts are a great way to profit from your blog.

You can set your rates and earn from them. The more sponsored content you allow, the more money you can make.

Sponsored blog posts also help other businesses, especially those of your niche. Assisting other companies in your niche only makes the niche stronger, and thus more potential customers and readers come your way.

Often, the sponsor promotes your blog so others see their content, which gets you more traffic.


The Cons of Allowing Sponsored Blog Posts

The biggest con of sponsored blog posts for me, in my opinion, is dealing with many of the sponsors. They often don’t like rules and insist that you will enable them to break the rules. They waste your time at the end of things.

If you have too many sponsored blog posts, you look like a sell-out. You look like a blogger in it for the money, and that’s it. That isn’t an excellent way to look at the authority in your niche, don’t you agree?

You have to follow some basic rules like labeling posts and sponsored and using the “No Follow” attribute on links. This usually upsets the sponsor. However, if you don’t do it, you can get penalized for it while the sponsor doesn’t get punished. That doesn’t sound very fun, does it?

If you are dishonest in any way or are seen as being dishonest, it will ruin your reputation. If you allow sponsored blog posts and are not setting guidelines, it can often make you look dishonest. Once you get that label, you’re done. It isn’t easy to recover from that at all.


So, should you allow sponsored blog posts?

Allowing sponsored blog posts is a great way to earn revenue with your blog. You can use this profit-earning tool with common sense as long as you use it. Have rules for the sponsor, and make sure you don’t take risks that would put your blog in danger. Please don’t overdo it. It would help if you were making more non-sponsored blog posts than sponsored blog posts.

There are other ways to make money with your blog if you don’t want to deal with sponsored content. Sponsored blog posts could be a headache for a lot of people.


And that’s all, folks – that is my little guide on sponsored blog posts. If you enjoyed it, please share it with a fellow blogging friend.

Shawn Gossman

Shawn Gossman


Shawn Gossman has been blogging for nearly 25-years. Shawn is a digital and social media strategist and enjoy content writing, search engine optimization, and social media marketing. Shawn is a certified Digital Marketing Strategist and has an MBA from Colorado Technical University in Colorado Springs, Colorado.