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Social Media

Marketing Plans

for the Top 5

Social Media Sites

Social media marketing plans are essential to ensuring that you do well with your brand on social media.

Whether you’re just using social media or promoting a particular brand on social media, planning for marketing efforts is critical to your success.

There are so many different social media sites to choose from, too.

But in this case, we’re going to look at the top five: YouTube, Facebook, Instagram, Twitter, and TikTok.

These social media sites are where the best potential followers on your social page or brand will likely be.

To be effective and successful, it is essential to create practical social media marketing plans for each social site.


Social Media Marketing Plans #1: YouTube

YouTube Marketing seems challenging, but it doesn’t have to be. Taking expert tips a creating proper social media marketing plans will help you achieve anything you want with YouTube. So, let’s deep dive into how you can do just that…


Establish a keyword strategy – Google is said to be the largest search engine on the internet. YouTube is the second largest. Google owns YouTube. The best websites on Google Search are optimized using keywords and keyword research. By researching and targeting keywords on your videos, you can get more views, subscribers, and even profit earned from your YouTube ads.

Researching keywords can be challenging for many people. You want to find and use keywords with good search volumes but lower difficulty scores. Longer-tailed keywords (example: youtube social media strategy for bakers) tend to be easier to target than shorter keywords (example: youtube social media strategy). You can do this manually, which is how many people do it, or you can use tools like Uber Suggest or SEMRush.

Placing your keywords is also very important. You should upload a video file named after your keyword. Your title and description should have your keyword in them. You might also consider using a hashtag with your keyword in the description. Don’t overdo it and put your keywords in more than they should be, but also make sure you’re creating a clear picture of the keyword you’re trying to rank for. Do this for all your videos and edit the titles and descriptions of older videos that are not targeting a keyword, as it can help them rank better in the future.


Use a great thumbnail that grabs attention – Thumbnails and titles are often the two most suggested things to master when marketing your YouTube videos. This is because they are the first thing potential visitors will see. They need to sell to the viewer to turn them into people who click, watch, and subscribe to your channel. So, you’d want to ensure that your thumbnails and titles are attention grabbers.

Your thumbnail is going to be most important for the human element of eye-catching attention. Humans tend to see images a lot quicker than text-based content. And that continues to evolve. We like books with pictures in them, LOL. So, ensuring that your thumbnails use images that quickly grab the viewer’s attention is ideal. But they need to be eye-catching, high quality and sell. One great strategy is to look at some of the best copywrite online and try to visualize it as an image. You are essentially trying to sell with your thumbnail, even if that sell is simply to gain a new subscriber.

When creating your awesome thumbnail, you need to ensure that you optimize it for mobile. Nearly 100% of your watch traffic will be on mobile devices. There is no doubt about that. Your niche could be about desktop computers, and most of your traffic would still be using mobile devices. Think about you! You use your mobile more than the regular computer; if you don’t, you’re one of the few. So, you must ensure that that thumbnail still looks incredible and eye-catching for that quick scrolling mobile user.


Focus most of your efforts on engagement – When it comes to time spent on YouTube, most of your time should be spent engaging with your viewers. Engagement is vital for many reasons. It keeps people on your channel, which helps you get more views and watch time. It also lets YouTube know that your channel is doing well and ranked higher in the algorithm. Your ultimate goal is to keep people visiting, and by engaging with them, you can successfully accomplish that goal. This should be a shared effort in all your social media marketing plans, no matter the social platform.

Reply to every comment! If you’re a new YouTube creator or don’t get that many comments, you should reply to every one of them. Try to respond with questions. If someone says, “Cool video,” then you should reply saying, “What did you like most about it?” or “What was your favorite part of the video?” The idea is to let the visitors know that you are reading their comments and then keep the discussion going by asking questions and getting more responses. Eventually, you’ll get so big you won’t be able to answer every comment, but you should always try to answer as many as possible.

Don’t just engage on your videos, though. You should be commenting on other videos from channels just like yours. To attract new visitors to your channel, visitors that enjoy your niche, you need to find them first. Search for videos that directly relate to yours and become an active contributor to those videos and channels. Comment often. Reply to others. Post quality content that people will love. You’ll get noticed, and people will check out your channel and videos. But remember, you need to post content that people want to see. ENGAGE!


Be consistent about all your YouTube activities – Consistency is one of the most critical strategies on YouTube. You must find the rhythm that best applies to you and stick with it. And in the beginning, it is okay to experiment and try different things. You can pivot into using different strategies and continue testing even if you’re already established. But when you’re ready for things to get serious, you need to choose a strategy and stick with it consistently.

Consistency in posting is one of the most critical strategies. You should stick to that posting schedule whether you post once a week or once daily. It will tell your followers when they can expect to see a new video. It will also tell YouTube and its algorithms when you are expected to upload a new video. Posting one video a day can be extremely hard, so you might want to work up to that and try a more straightforward strategy. I post three videos a week, and, on the days I don’t post a video, I post a Short. This allows me to post some kind of video every day.

You also want consistency in your thumbnails, branding, and video titles. You also want to make sure your video topic is consistent and the same. It is a good idea to stick with a niche rather than a channel with every type of topic infused into your videos. This is especially true if you’re trying to make money with your channel. Stay consistent for the best results.


Collaborate with other YouTube creators and brands – Another great way to market your YouTube channel is to work with others. There are plenty of other creators who are willing to work with you. And chances are, businesses and brands are eager to let you promote their products and services for some kind of benefit for you, too. But you definitely need to make sure you’re posting noticeable content before getting on any of these deals.

In terms of working with other creators and influencers on YouTube, you’ll have to pitch your collaboration idea to them. Think about this yourself – you’re sitting around waiting for them to contact you when they’re doing the same thing. So, you not only need to get them first, but unless you have a large and popular following, you’ll have to create a sales pitch and sell your idea to them. What would make you agree to a deal if you were an influencer?

As your channel grows, so will the interests of businesses wishing to work with you. You’ll start to be contacted about testing a product and making review videos for it. If I can give a word of advice when this happens to you – don’t take every product offered to you. It will be tempting, but you need to research the product first. Not all products are worth what they say they are worth, especially those made in sweatshops in Asia. You want to be ethical about your decisions, and you don’t want to be a complete sellout. If you promote junk, you’ll be known as the creator who promotes junk. I turn down about 80% of product offers because of this.


Use the latest and greatest that YouTube offers as early as possible – You need to pay a lot of attention to the latest YouTube updates. YouTube is always trying to compete with the other big social networks out there. As a result of that competition, YouTube commonly puts out new features. For all your social media marketing plans, you should include using new features that social giants are implementing. There are many reasons to use them, especially if they’re new to the social media platform.

YouTube launched Shorts which is an Instagram and TikTok competitor feature that allows creators to upload short vertically filmed videos that are best displayed on smartphones. YouTube informed creators that more people would see those who used this new video format. They also announced revenue programs to pay creators who make Shorts. Those who jumped on early went viral, got loads of unique views and subscribers, and even got paid in the process. That is one big reason to get into new features when they come out. It can benefit you in many ways.

If the feature is new and you jump into being as active as possible, you’ll likely gain more attention than before. The trick is creating amazing content that you should be doing and then interacting with the new feature daily. You need to do it daily to be competitive because if you’re not, someone else is, and they might get all of the attention that you could have got. Get a grip on new features from the beginning to open up your ability to be seen by more people in your niche.


Social Media Marketing Plan #2: Facebook

Most social media marketing plans will include Facebook, even with all of their controversary lately. Facebook is still a highly competitive social network to have a presence on. I started my brand on YouTube, and I still have 7,000+ more followers on Facebook than I have on YouTube. There are a lot of people on the social media giant that you can reach with your content.


Focus on highly sharable content – When it comes to Facebook, you want to focus on content that people love so much that they want to share with their friends and family. The people are on Facebook for sure, and it’s a beautiful way to promote your brand, but it takes some work and strategy to build a following effectively. You do this mainly through content creation and marketing that content on the platform. Your Facebook page will become more popular with more views and shares.

Facebook content must entertain, educate, or tap into a strong emotional response. For entertainment, jokes and memes work great, especially if you can post those that are new and starting to trend or create trendy ones of your own. Education needs to inform your audience and teach them something new. The idea is to solve the biggest problems in your industry and then provide an easy solution to your audience. If you can do that, you’ll get huge in the end. And, of course, content that gets into your followers’ emotions. This is content such as causes, social justice, and even fear if it is appropriate for the right industry.

As other social media marketing plans mention, you must focus on eye-catching content. Plain text-based posts will not cut it. We’re all using our phones and quickly scrolling through all the text nonsense until we find that pretty image or video. Those are what you should be posting – images and videos. If you want to post text-based content, use the preformatted backgrounds that Facebook pages come with to help grab their attention because the majority often ignore the plain text.


Post 90% native content, 10% promotional content – This is where most Facebook page owners fail. You start your Facebook page and then post nothing but links to your website or other pages off Facebook. You never get any traffic from Facebook and think it wastes time. It is a waste of time! Facebook, along with every other social media giant, had adjusted its algorithm to put less weight on externally promoted links than native content. This is because they want to keep you on Facebook, so their ads get clicked, and they get paid. So promotional content can be seen by some, but it won’t be seen by most. But there are still things you can do about this issue.

The first thing to do is to post most of your content as native content. I promote a 90/10 rule for content on all social media marketing plans. 90% of content should be native posts. 10% can be promotional and external content. Native content is text-based posts, stories, Reels, videos, and photos you create or upload to Facebook. Promotional content is where you’re trying to sell something or link to an external website. Post native as much as you can. It will get more notice from potential followers you can later promote.

You also want to be very consistent about how often you post. I recommend posting daily if possible. If you need help with that, use the free scheduling features that Facebook provides or use something like Buffer to schedule and easily access insights to your page content. You can post several times a day to get more engagement and views or at least once a day. If you can’t post once a day, you should at least try to work up to it.


Be a social community manager on your page – Your Facebook page shouldn’t be seen as a promotional source for your website or products. It should be seen as a community you’re trying to develop and evolve. You want to use social media to build communities. To succeed in social media marketing, you’d treat each social platform as its own community. Imagine that Facebook is the only thing you have to promote your brand – treat it like it’s your only community. That is how you become successful using this highly competitive social platform.

One of the best tips I can give you when managing your page is to take immediate action on toxic behavior. This means comments and engagement that cause fighting, arguing, name-calling, etc. There is a lot of drama on Facebook, and you don’t want that to occur on your page. The best thing to do is delete that content as soon as possible and block the people posting it. Don’t give anyone any chances to improve because they probably won’t in the end, and it will only hurt you, your reputation, and your page. Stop drama before it gets out of hand.

I recommend this for all social media marketing plans; you must engage with your audience. This is especially true for Facebook page marketing. Post content often and keep the discussions going by engaging with followers. One thing I like to do is ask questions daily. People love to give their opinion, which is a great engagement creator. Ask open-ended questions (example: What is your favorite color?) or ask this-or-that questions (example: Do you like blue or green better?) to get more responses. Open-ended questions require more thinking, while this-or-that questions can get quick replies.


Start a Facebook Group to accompany your page – A Facebook Group is a great way to bring more attention to your Facebook page. You can link the group to your page to show that the page is the group’s creator. You can also post as your page on the group. A group is great for getting a lot of members. When integrated into your page, all those members can become loyal followers of your page. A group is also a great place to engage with your audience and determine new content ideas for your page.

Use your group to gain new ideas for your page. Ask questions. Conducts polls and surveys. Gain information and data that you can turn into actionable content on your actual Facebook page. Remember that the group should be directly relevant to your page’s topic. But I wouldn’t name them the same name, which might cause brand confusion and keep people on the group more than the page or the other way around.

Keep your group family-friendly for the best results. Ban the bad and manually approve all new members to keep spam and harmful posts out of the group. Join other groups on Facebook that focus on community and group management. Learn from these experts. They will show you the way and show you how to keep your group friendly and well managed.


Post as your page on other relevant pages – One great feature of the native mobile Facebook app is the ability to switch to your page and post on other pages as your page. For Facebook marketing, this feature is phenomenal. You can get your page’s attention rather than just your personal profile. You just need to be smart about it, post the right things, and don’t come off as a spammer.

When I post on other pages as my page, I try to be humorous or helpful with all my content. I don’t promote my groups, page, or websites when I post on my page. I promote my brand name, which is the page name. I promote it by posting replies and content that is either funny or helpful to the audience liking reading the pages I post on. I never self-promote directly. I indirectly self-promote by posting on the page in a way that gets other visitors’ attention on me.

Focus on high traffic and engagement pages when posting your page to them. You want people actually to see what you’re posting. You also want to focus on pages where the page owner is active and will engage with you in return. This will show their audience that you’re legit, but it could also land you a collaboration with that other page later on down the road. You definitely want to post on pages that directly relate to your niche or industry topic.


Social Media Marketing Plan #3: Instagram

Instagram is such an actively growing platform that some people think more people choose to use it than they do Facebook. Instagram is owned by Facebook, too. It is important to note that Instagram is currently trying to compete with TikTok, and features are constantly changing. As I’ve mentioned in other social media marketing plans, you want to ensure you take advantage of the new features these social media giants promote as early as possible.


Work with other creators and influencers regularly – Instagram has made it simple to work with them. You should definitely add this strategy to your social media marketing plans on Instagram. Reach out to the influencers and other creators frequently and offer to collaborate with them. Of course, you want to ensure you have something to offer that will benefit them before you ask. And you want to make sure that the collaboration will help you as well.

One great collaboration strategy on Instagram is meeting up and creating content together. You can do this physically, in person, or virtually if you can’t meet in person or are too far from one another. You create the same content from different perspectives and then post in a collaborative form. This way, you can share your followers’ attention and potentially each gain new followers from one another in the process. It is also a great way to build good relationships with people like you.

Before jumping in and collaborating, be sure to consider your reputation first. Use basic opensource intelligence gathering methods and research the creators and influencers you want to work with. You don’t want to collaborate with people who have controversial opinions that might look horrible in society. Those are the type of people you should stay away from so that their reputation doesn’t hurt your brand. Never just accept any collaboration deal – do some homework before you do.


Make sure your profile is eye-catching – You get minimal real estate with your Instagram profile. So, whatever you choose to put there, you want to make it count. The best advice I can give you is to research your competition or brands that directly relate to you with a large following. What is on their profile, and how could you tell without being a copycat? What strategy are they using on their profiles?

For primary profile use – I would suggest using keywords related to your industry. Yes, you can perform SEO tactics with Instagram, and you should. SEO should be integrated into your social media marketing plans no matter what platform you use. You might also use a relevant hashtag. One hashtag should be enough. You might use a hashtag with a lot of content or your own branded hashtag so that your content shows the most when people click it. You should also use emojis to help make your profile eye-catching.

If you’re a business, you should include business-relevant content on your profile. This includes your phone number if your company has one. This includes your mailing address if your business has one. This includes your email address, too. You should also have some kind of CTA (Call to Action) on your profile to bring about activity or sales for your business. Your content should be native, but your profile should be promotional.


Focus most of your content creation efforts on stories and reels – Stories and reels are where it’s at! While Instagram claims that regular photo content is still widely used, they also put more emphasis on video and stories. Because remember, they’re trying to compete with TikTok! So, in my opinion, as a marketer, I suggest you focus your entire efforts on posting daily stories and daily reels. If you can do both multiple times a day, you should do that.

Try to post stories that differ from your reels. You could always promote photos on your story feature. You should include captions such as polls or magnets that ask people to share their content. You should include a hashtag, location, and even tag others into the story, especially those who might reshare the story to their own stories. If you want to keep it video-related, you could use stories for a behind-the-scenes type of content for your reels.

Reels are essential to post. You could do video activities or just video yourself. But you should post most of your content as reels, if not all of your Instagram content. Reels should be native (don’t use TikTok videos), and you should create them using Instagram’s creative tools. The more you create on Instagram, the more chance more people will see it. Include great captions and hashtags as well.


Your copy holds more weight than your hashtags – While I mentioned the hashtags above, your Copywrite will always carry more weight than your hashtags. I see the internet in the future where hashtags go away. This is because they’re so easy to abuse. Eventually, the best way to prevent misuse of hashtags will be to phase them out. The captions, text, and copy you integrate into the content will be your best ticket to getting others’ eyes on it.

Copy is best served when excellent. If you’re not a copywriter or have little experience in copywriting, you should look at the best copywriters and learn from them. Copy is about presenting written and media content that sells something or gets a successful call-to-action out to your niche or industry market. Copy is a sales language that works. But copy is an art that takes dedication and practice. You’re not always going to create the best copy – sometimes, it will take several tries. Experiment with it!

But chances are, you do want to use hashtags. That’s fine! While they’re still around, you might as well use them to your advantage. But don’t be a blind follower and load up your content with thirty hashtags. Instagram has said that many hashtags don’t work, and they’ve preached this time and time again. It also looks terrible. It looks like you’re trying too hard or automated like a spam bot. I have found that using three to six hashtags works best. You also want to use hashtags that are as relevant to your posting as possible.


Establish a realistic posting schedule and stick to it – Instagram and social media marketing plans require absolute consistency. You need to determine the amount of content you wish to post and when you want to post it. Then you need to stick with that posting schedule. You can use all sorts of free and paid tools to help schedule content to stay consistent. But those tools won’t allow you to consistently engage with others on Instagram – that’s important to keep in mind.

I suggest posting at least once a day. One story a day. One reel a day. You could even throw in one photo post or gallery a day as well. If you have time, do a live show once a week. If you have even more time, do all this stuff more. Several times a day and week if you can. The more frequently you post, the more likely more eyes will be on your content. But frequency demands consistency, so you must ensure you can keep up with it. I find that posting two to three times a day on Instagram is my most comfortable and consistent method.

Consistency is also vital with engagement. After you establish your posting schedule and successfully stick to it, you must stick with engagement. This is where you’re on the app, leaving comments on similar pages, answering questions, replying to all comments on your content, going live, liking content, sharing content on your stories, and engaging. For true success on Instagram, you’ll have to master engagement, or your competition will be better at it than you.


Social Media Marketing Plans #4: Twitter

Twitter is often left out of social media marketing plans. I don’t know why, either! Twitter is an excellent social platform to market your brand or business on. Twitter is not just political division and Elon Musk memes. There is a lot of potentials to market your content and make sales on the platform.


Use relevant hashtags but don’t overuse them – Twitter is pretty much where hashtags started at. So, it is safe to say that they’re relevant for use. You just don’t get a lot of real estate with your content, so you don’t want to overuse hashtags. You want to focus your hashtags on relevant content related to the tag. And you want to use the best tag possible.

The best hashtag to use for your content are hashtags that are widely used. Don’t use a tag that has no content or hasn’t had any content for a long time. Focus on researching tags that not only have a lot of content but a lot of relevant likes, retweets, and engagement within the content using them. Basically, you want to focus on relevant hashtags that are trending. This will require research which you can easily do on Twitter by searching for the hashtag.

I wouldn’t use more than three hashtags on a Tweet. If you can use less, the better I think you will be. In all honesty, one or even two might be the best strategy. Make sure to use hashtags that are so relevant to your content that you’ll only get views from those who like your content. If you use tags that are not relevant, you’re not targeting people who want to see your stuff. Those are the people who you should be targeting with your content and hashtags.


Use the Twitter threads feature consistently – Threads is a widely successful strategy on Twitter! Threads allow you to create multiple Tweets in a row before you submit them. Think of it as a microblogging article, if that makes any sense. It is a beautiful feature on Instagram that allows you to tell a story with your content. Many marketing folks are using the threads feature on a weekly to even a daily basis.

If you blog outside of Twitter, I recommend using Threads to repurpose your blog content. Take your blog post and slice it up into Tweetable sections. Then create a thread, a mini-sized article that can accompany your main blog’s article. It is an essential point in Tweet-form. This strategy is quite successful; repurposing your content is a method most marketers use. You can also link to your main blog article at the end of your thread.

Unless you post one daily, I suggest one to two Twitter Threads a week. I recommend that you keep them relevant to your niche or industry and try to solve your topics’ most complex questions and challenges in a Twitter Thread. Sharing will most likely be more important than likes, replies, and engagement, but you should definitely respond to all of it. Make sure you use eye-catching photos, videos, emojis, and even tag others in the threads.


Use more images and video posts than text – As mentioned in all the social media marketing plans above, media posts are where it’s at, even on Twitter. No one reads like they used to. Well, some people but not the majority – not even close to the majority. While text-based Tweets are acceptable and relevant, photos and videos will get better results.

Photos should be eye-catching. Twitter is mainly used by mobile users who quickly scroll through, looking for the profiles they love the most or a picture that catches their attention. That is the type of photo you want to use. The same goes for video – thumbnail or video image needs attention-grabbing, which isn’t always easy to do on Twitter.

If you use text-based Tweets, which is fine, just make sure they’re engaging and short. No one wants to read a paragraph on a Tweet. Keep it short and encourage engagement. To be blunt, I’m telling you to Tweet text-based content in the form of short questions that get the viewers to respond. What type of text-based Tweets would you respond to? Something tells me that the best Tweets are the ones that allow people to talk about themselves.


Retweet with a custom message engaging followers – Retweets are a great way to help other creators get more views. There is a strategy, though, with retweeting that many people don’t realize. You should follow that strategy to get more attention, not only to the retweet but to your profile and content as well.

The first rule of retweeting is to retweet with a comment rather than retweeting with no additional content. Retweet that Tweet with an added comment of your own. The comment should grab the attention of your followers and engage with them. Add a supporting statement to the retweet and end with a question. But try to keep it all very short and to the point.

The best type of content to retweet is native content. I’m talking about tweets that don’t include external links. Like every other big social media platform, Twitter puts less weight on tweets that have external links because those tweets take people away from their network. Promoting off-platform content goes against any social media marketing plans out there. You can do it here and there, but native content will always win in the end.


Focus on engaging with your followers – Be consistent on how often and when you tweet. It isn’t necessarily a social platform that requires you to create tweets as much as you can. It is more of an engagement platform. So, while posting daily on Twitter, you should spend most of your time engaging with others, especially those who follow you.

Find other profiles on Twitter that directly relate to your type of content. Follow those profiles. Reply to all of their tweets with a short statement that supports them (or opposes them if needed), and then add quick questions to encourage the conversation to continue going forward. Do this often! Follow Twitter Lists to ensure you can stay on top of engaging, relevant content and tweets. Engage often, post quality things, and you will get much more attention on Twitter.

Engage with your followers. You should be thanking them for resharing your content. You should be replying to every comment on your tweet. You should be liking and commenting on their tweets. Engage, engage, and engage some more. Engagement is more crucial than tweeting. People love being social on social media – it’s what the platform is all about at the end of the day. It is what you should be focusing most of your Twitter efforts on.


Social Media Marketing Plan #5: TikTok

And finally, we’re down to TikTok! TikTok is a leading and growing giant in the social media realm. It’s a more successful version of Vine. TikTok is so successful and dominating in the social platform market that all of the other big social media platforms are mimicking TikTok’s features rather than trying to be unique on their own and invent the next big thing. They’re copying, being blunt. That is how powerful TikTok is. So, it might be a social platform you want to use to market your brand or business.


Consistently post on TikTok multiple times a day – TikTok is a very active network that demands content. To be successful and become viral, is by posting as much as possible. The frequency of posting and when to post depends on what you can do and the research you perform. You want to experiment with posting before you go all in.

I’ve seen the best success stories from those posting three to five times daily. Of course, those who are even more than that also tend to be more successful. It’s a video content engine that needs to keep going and going and going and going. It’s like that energizer bunny commercial! So, the more you post, the better your chance of getting more views and going viral.

To be effective at a brand or business growth, your content should be relevant to any social media marketing plans you establish. So, if you’re posting a lot, the content should directly relate to your niche or industry’s topic. But the better the content, the easier it will be to go viral. TikTok is better at getting content viral than any other social media platform. If I bought out TikTok and could, I’d rename it as “Viral” and market it off that trait.


Post content that aligns with the current trends – TikTok is a viral content machine based on what is trending. We’ve looked at the trends created on TikTok and other social media platforms in the past few years. The content trends so well that they move to traditional media sources such as TV and radio. It is very safe to say that social media now powers the content served on TV and radio because social media itself is way more extensive and more active than those traditional media sources.

Not everyone wants to lip-sing music on a video. We’re definitely not all confident enough to be that vulnerable. No one is saying you have to be. But there are definitely other ways to use that type of trending content to promote your brand or business. It is the sight and sound that effectively catches the attention of the viewers. Focus on the actual trends and how you can integrate those trends into your exact niche or industry content.

The best way to get inspiration for how to use the trending formats for your brand or business is to seek out those who are successful at it. There are tons of different companies taking advantage of the trends of TikTok. Because of that, they’re getting more views and converting those views into sales and followers. Look for what you’d label as your competitors or other people in your industry and measure their success. Now determine how you can use their format without being a total copycat. But don’t worry about copying so much because those people using those trend formats have already copied the trend themselves. Everyone is a copycat on TikTok at the end of the day.


Add trendy music and audio captions to your content – TikTok comes with a load of different ways to make your video better. One of those features is music and sounds that you can freely use without getting some kind of copyright strike. Another great feature is the audio captions, where you can use audio to say what text you want the video to communicate. These features are widely used in most videos that become viral on TikTok.

When it comes to music, use the music most used when creating your video. People are attracted to that music and stop to watch videos that are using it. Music is one of the key ways to grab another person’s attention. Music that is currently trending is even more attention-grabbing than ever. Spend some time surfing the feeds on TikTok to find what music is best to serve your audience.

Audio captions are also available and popular. They’re also promoting accessibility for those with vision and blindness issues. It is a great practice to provide content for all types of people, no matter their disabilities. But it is also a trending way to get videos to become viral. This is especially true if you use the general woman’s voice repeating words that make the video funny or informational. Entertain or educate – that is the current long-standing trend with TikTok content.


Engage with your followers and potential followers – As mentioned in the other social media marketing plans, engagement is required. You know engagement might as well be the number one ingredient to a successful social media marketing plan. Engaging is pretty much the definition of what social media is, right? So, of course, it will be a big player in growing your TikTok channel. Engaging with the community you’re trying to target with your content will only open doors for that community to get to know you and your content.

You should definitely engage with your followers. Everyone who puts a genuine comment on your video that isn’t spam deserves to be engaged in return. Talk to them like you’re talking to your best friend. Ask them questions and give them plenty of opportunities to talk about themselves. That is the best way to have a successful engagement episode. But don’t stop there; if applicable, go to their video channel and engage in their videos if they have them. You have a genuine follower if they don’t have videos or a profile setup. That’s something to be happy about!

Make sure you’re also getting away from your TikTok and out into its video land. You want to find potential followers. Start searching for keywords that relate to your brand or business topic. Start watching videos on those topics and start commenting. Make sure your comments stand out. You want them to be engaging and have high quality. Make them so good that people want to respond. That is how you get noticed. That is how you get new followers.


Use hashtags but don’t overdo them – TikTok definitely is a hashtag community, but there is a limit on how many you should use. I usually don’t use more than one to three. Sometimes I don’t use any at all. Because of the number of people who use TikTok and its unique algorithms, you can get away with not using any hashtags and still get great views. I’d focus your effort more on adding the right sounds and text to the video rather than determining the best hashtags.

But if you must use hashtags, that’s fine, too. Use a few that directly relate to your content. You don’t want to use general topic hashtags because the competition will be so high. Most general hashtags have millions or even billions of posts under them. It is going to be nearly impossible to compete with that. So, you might stick to extremely relevant hashtags. That will get your actual target audience on your content at the end of the day.

I tend to follow a five hashtag structure on most social media sites. I choose a couple of hashtags that directly relate to what my content is and is about. I then use a location hashtag to describe where my content takes place. This usually only works for local-based brands that want to target their local market. I then focus on one to two unique hashtags that give brand to my business. I’ve made up a few hashtags that help identify who I am and what type of content and products I provide. That is my strategy, which has worked for quite a few years. Feel free to use it as your strategy, too!


And that’s all, folks! These social media marketing plans will help you not get started with the top five social media sites but also gain new followers, promote your brand, and even monetize. You just have to follow the advice above and quickly see the results. Thanks for taking the time to read my article. Please share it with something else you know who would enjoy reading it.

Shawn Gossman

About the Author

Shawn Gossman has created content, blogged, ran online communities, and shared a passion for digital marketing for over twenty years. Shawn believes the best way to help content creators, businesses, brands, and marketers is to give away more than you sell. The same advice is recommended for the readers that follow this blog. Shawn also offers a variety of services for extra help in the area of content creation, blogging, forums, and digital marketing.

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