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Original Research Content

Are you struggling with getting traffic to your website? Is your content strategy not working?

Maybe you need to create original research content.

Original research content is data-driven content you create based on original research ideas.

Research-based content does well with websites, blogs, and digital business assets. People often use the content for statistics and facts to put into their content.

Typically, original research content will not only get you more views but will get you more backlinks, too. People will credit you as a source in articles they make where they use your data. Think of it like a digital version of a college essay.

To provide the best possible content, ensure you spend the time providing research information. Create a set of questions and get multiple answers for multiple people. The more sources you have for each question, the better.

Take the answers and sources for your research and turn them into a blog post, article, or PDF/file appropriate to your website.

In the case of original research content, you might want to make your content longer than normal articles. Typically research content is 3,000 words or more.

Your aim should be to create content that will be used in studies and big articles.

Accomplishing this and getting more views and backlinks will be a lot easier.

One last tip… Try to create original research content pieces at least once a month for the best results.

Shawn Gossman

About the Author

Shawn Gossman has created content, blogged, ran online communities, and shared a passion for digital marketing for over twenty years. Shawn believes the best way to help content creators, businesses, brands, and marketers is to give away more than you sell. The same advice is recommended for the readers who follow this blog. Shawn also offers various services for extra help in content creation and blogging.

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