7 Important Elements of Landing Pages For Lead Generation That Convert Like Crazy

In this post, I’m going to walk you through the elements that make a great high-converting landing pages for lead generation.

Did you know that the more landing pages you have, the higher the conversion rate is?

You might say: ok, but how do I know that my landing page will do its job?

The answer is by including elements that all successful high converting landing pages for lead generation have.

Landing pages are a great method for getting leads and building an email list, and if those are your goals then you don’t want to skip this.

Lead Generation Landing Page Definition

First, let me tell you what a landing page is.

A landing page is a page where people land after clicking on your ad, social media post, or a button on your blog.

Generally, landing pages are used to warm up visitors for the products or services you are selling.

Lea’s generation landing pages are a bit different.

A lead gen landing page is the opening of your conversion funnel, where visitors give you their information in exchange for a free resource. These pieces of information are generally things like name, email, industry, phone number, or company size.

Tools For Building Your High Converting Landing Pages For Lead Generation

If you’ve created your lead magnet, you need a landing page that stimulates people to download it in exchange for their email addresses.

This will help you quickly build your email list for future messages and promotions through email marketing.

You might also be wondering how you’re going to build a landing page, and do you need any special design skills or expensive software.

The great thing about technology these days is that everything is so easy to use than before. Now all you have to do is just point and click and you can build a beautiful landing page in a couple of minutes.

Services like ClickFunnels (affiliate link) and LeadPages (affiliate link), which can be used as lead generation landing page builders, are probably the most popular and range between 22$ and 97$ per month for unlimited pages.

If those services are not in your budget at the moment, that’s fine. You can use an email service provider as well with similar features and free lead generation landing page templates.

For that, I suggest that you check out Aweber or GetResponse. All of these services are very simple and are generally built for beginners, so you shouldn’t face any tricky technical issues there.

7 Elements That Make High Converting Landing Pages For Lead Generation

Now that you know about the software that you can use to build your landing pages, let’s talk about the seven elements that go into a great landing page.

The important elements of any high converting landing page for lead generation are:

  • Lead magnet’s image
  • Pre-headline
  • Headline
  • Sub-headline
  • Call to action
  • Privacy information and links
  • Opt-in form pop-up

I recommend keeping your landing page as simple as possible to make sure that you can finish it quickly, and also because you want your visitor to have an easy time finding the download button so that they can take action as soon as possible and not get lost in any useless elements.

Landing pages come in all shapes and sizes. As long as you involve the elements that I just mentioned, then you can adapt the design to fit your taste and your blog.

Landing pages for lead generation

1. Image

The first is the lead magnet’s image.

This is where you’ll upload the cover graphic of your lead magnet. This graphic should visually address the information they’ll receive, which will encourage visitors to give their email addresses to get access to your lead magnet.

It should be a nice clean graphic that looks professional. Remember that appearances do matter.

2. Pre-headline

Next is your pre-headline.

This is the text that goes above the headline and describes what the lead magnet is (for example, free checklist download) or calls the audience (for example, attention affiliate marketers).

That lets the visitor know that they’re in the right place and that your lead magnet is for them. Using the word free increases conversions, so if it’s possible, I’d recommend that you use it.

3. Headline

The following element is the headline.

This is the main text that grabs the attention of your visitor. The headline should address the value and describe what they’re getting when they download your lead magnet.

You can also check Coschedule’s Headline Studio for tips that you could use to create a powerful headline.

For more tools that can help with headlines head over to my post about blogging tools.

4. Subheadline

Next is the subheadline.

This is where you describe what your visitor is getting in more detail the benefit of the lead magnet to the visitor and what makes it unique.

So start with an action word like download or click or grab and include the phrase so you can describe the benefit to the visitor.

For example, download the 10 point checklist based on the method responsible for 600 thousand leads and over $200,000 in profit, so you can confidently launch your next campaign.

You want to use the words 10 point checklist because they show exactly what’s in your lead magnet.

5. Call to Action

Now you have the call to action.

This is your button that can either have an action (for example, download now) or a benefit (for example, grow your traffic now). So either of those can work.

Make sure that both the button and the button text are big enough and noticeable enough for the user to see it right away when they land on the page.

Next, you have the privacy information and links.

This section is to make your page compliant with Facebook’s Terms of Service or any other advertising platform that you’re using and to seed confidence in your visitors when they enter their information on your site.

If you don’t plan to advertise then you can skip this.

Here you want to add your privacy policy, and you may want to include a contact link and the link to your homepage.

7. Opt-in Form

Finally, you have an opt-in form.

Now, this is the most important part because this is where you collect visitors’ email addresses.

Ideally, this comes up as a lightbox pop-up when the visitor clicks the button. And this is because you don’t want to scare them away by showing a form that asks for their information right away.

This way they will make a micro commitment and take action on your page by clicking the button and then it will be far more possible they will opt-in for your lead magnet when the form pops up on their screen.

The headline on your form should give straightforward instructions on what to do next.

For example, enter your email address and click the button below to download the checklist now, and the button will just repeat that, for example, download now.

It’s totally up to you whether you ask for just their email address, or both their name and email address.

Just remember that the more actions that you request from your visitors, the more likely it that they’ll leave your page without opting in.

With these elements included, you’ll have simple yet powerful landing pages that collect leads and build your email list with subscribers to who you could communicate and make offers in the future.

Two Most Common Problems With Landing Pages For Lead Generation

The problem, with most landing pages, is that you do crazy things to attract people to your email list.

Now, what does that do?

It scares people away from your offer.

If you want to make a landing page that works, you have to understand that anything you do that’s crazy and unordinary is gonna pull people away.

There are two essential things your landing page should have to be successful.

Number one is it has to be simple. Simple like, you want this free book, you want this free video. Here’s the headline about what it’s about. It’s just very simple and easy.

There should be no distracting images and buttons or anything, just very simple and easy. The cleaner, the better.

And then number two, and this is the key, is curiosity. When there is no curiosity, people will look at that page and know exactly what’s in your offer.

If they can answer the question in their mind, they not gonna give you their contact information, they not gonna go to the next step, they not gonna show up to your webinar, they not gonna opt-in for your gift, or whatever you want them to do.

You have to have curiosity.

So if you want your landing pages to get better make them simple and add lots of curiosity.

Get rid of all the pretentious stuff around it, and then make it as curiosity-based as possible. When you do this they will come in and they’re gonna take your offer.

If you create your landing pages the right way, it will get you more subscribers and that’s how you grow.

Lead Generation Landing Pages Examples

Here are some examples of lead generation landing pages that have these elements.

Lead generation landing pages
Lead generation landing pages
Lead generation landing pages
Lead generation landing pages
Lead generation landing pages


Okay, so that sums up how to create your high-converting landing pages for lead generation.

You know more about important elements that your landing pages for lead generation should have.

If you don’t have a landing page yet, here’s what I want you to do next.

If you haven’t already decided on the landing page software that you’ll use to create landing pages or the different pages in your funnel, sign up for a free trial or a monthly subscription to the landing page builder.

Start putting together your first high-converting landing pages for lead generation based on the examples that I outlined in this landing page guide.

So go ahead and do that now, but before you go tell me:

Are you building your email list? What methods and tools you are using?

Tell me in the comments.

Anthony Miller is a blogger and freelance writer who helps busy bloggers get long-form, SEO-optimized content for their blogs, so they can focus on other important aspects of their online businesses.

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