How to write headlines

Did you know that on average, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest?

If you need help with crafting a catchy headline then keep reading.

In this post, I’m going to talk about how to write headlines for your blog posts, and it might be exactly what you’re looking for.

Let’s dive right into it.

How to write headlines

Why Does a Great Headline Matter

First of all, great titles get more clicks. And when we’re talking about organic traffic from Google, clicks matter.

Google cares what people are clicking on. That’s part of how Google scores websites and ranks websites.

Second, they get shared more and grab people’s attention. There are specific styles of headlines that people tend to share more than others on social media. While a boring title isn’t going to get shared nearly as much.

So great headline can do a lot for you.

How to Write Great Headlines

Headlines quote

Headline basics or the essentials that you need to craft a good headline are that they should always be keyword-focused. To get organic traffic, you should target at least one primary keyword in your blog post.

And you want to make sure that keyword is in your title, that’s the most important place to put that keyword.

You can add modifiers that fit naturally along with that keyword. You want a catchy title that people are going to like and click on and perhaps share. But you also want it to be keyword-filled as best you can.

So here are some examples of that using the keyword “best SEO tools”.

  • 10 best SEO tools for bloggers
  • 10 best SEO tools of 2021(Ratings and reviews)
  • 10 best SEO tools for money in 2021

Words like reviews, ratings, for money, and 2021 are the modifier words that you fit in. But still, the title should make sense, and tell the readers what the blog post is about.

Another way to improve your headlines is by listing out numbers and using different kinds of adjectives and emotional words.

  • 10 Surefire ways to get your dog to stop barking
  • 33 examples of successful fashion blogs
  • how to make more money with less effort
  • 30 reasons why digital nomads life is incredible (with 30 images)

A great headline always solves a problem for the reader.

So always ask yourself, what’s in it for your reader? What are they going to get from this? What benefit?

For example, let’s see the headline How I paid off $50,274 debt in less than one year.

Using specific numbers like that to grab their attention and incite curiosity will get you better click-through rates which Google will reward in a long run.

They’ll wonder how the heck you did that. And they’re gonna click on it.

Headlines quote

All outstanding headlines can be modified and reused. And all successful bloggers are looking for inspiration in ads, sales letters, popular blog posts, and even in Cosmo or any other magazine.

The idea is to find what works and copy it.

Yes, I know. It’s stealing.

Everyone is doing it, and you should too. Especially if you are just starting and don’t know much about writing headlines for blogs.

I don’t care what you think, just do it.

Your headline is the first thing that readers see, and if it’s boring they won’t read your post.

So here’s just one example that can be used in lots of different topics and situations and it’s going to be a good headline.

(noun) that is proven to (a desirable outcome).

Examples:

  • 8 methods that are proven to make you look younger
  • 29 recipes that will make your taste buds go wild

You can do what you want with that, and there are tons of other templates out there you can use.

If you’re lacking creativity, I’m going to show you some free tools at the end of this blog post to give you some ideas and help you understand how you’re doing.

But before that let’s talk about clickbait.

What is Clickbait and Why Should You Avoid It

Clickbait is an extremely theatrical headline that’s aimed at increasing clicks through curiosity.

Should you use it?

Generally speaking, no. Because it’s something that’s become associated with spam and it may cause you to lose some credibility.

So if you’re building a legit brand you probably don’t want to cross that line, you don’t want to be seen in that crowd.

Headlines quote

How Long Your Headline Should Be

You don’t want it to be too short, you don’t want it to be too long. And generally, that’s between 50 and 60 characters.

And what means is that Google will show the full title in the search results. If it’s too long, it may get cut off so it wouldn’t be displayed correctly.

This will eventually result in lower click-through rates, because visitors may not know what the article is about.

The Yoast plugin or any other SEO plugin will assist you in making sure that your length is right. And here’s an example of what that looks like, in SEOpress, which I’m using.

The bottom line is, you want to make sure that that is green every time, which means that you’ve written a Google-friendly title as far as the length is concerned.

Free Headline Writing Tools

So I mentioned the free headline writing tools, and here are three good ones. Some just to give you ideas, some to score your headlines and to see how they rate.

I’ll explain each one of these real quick. And these are tools you should be using when you’re writing your blog headlines to make sure that you’re doing your best.

Hubspot Blog Ideas Generator

The first tool on the list is HubSpot’s blog ideas generator. This one’s very simple. This is just for thinking of different titles and ideas for your content. If you’re struggling with an idea you can use this tool and type in up to five different topics.

I’ve typed in three. Blogging, list building, and SEO, and when you click on give me blog ideas it will show you five simple and probably not so good headlines. But when you give them your email and some more info you’ll get access to 250 ideas.

For example:

  • The Next Big Thing in SEO
  • 13 Things About Blogging You May Not Have Known
  • The Biggest Problem With SEO, and How You Can Fix It
  • 14 Common Misconceptions About SEO
  • 17 Most Misunderstood Facts About List Building
Headline generator

Some of them are good. Some of them are bad, but you can always try again. This tool is good to spark some ideas for you that you can use.

SEOPressor Blog Title Generator

Headline generator

The next tool is the SEOPressor’s blog title generator. This is the tool where you can type in a keyword and then choose is it a generic term, or is it a brand, an event, or an industry.

I had typed in blogging and chosen that it’s an industry, and then hit generate titles. And this is what I get on the first page of the results:

  • Most Effective Ways To Overcome Blogging’s Problems
  • 5 Easy Rules Of Blogging
  • 5 Precious Tips To Help You Get Better In Blogging
  • 15 Ways To Achieve Your Goals In Blogging Faster
  • Understand Blogging Before You Regret
  • The Ultimate Revelation Of Blogging
  • 5 Disadvantages Of Blogging And How You Can Workaround It
  • 10 Doubts You Should Clarify About Blogging
  • 10 Things You Should Know About Blogging
  • 7 Explanation On Why Blogging Is Important
Headline generator

You can generate more titles or you can just try again. So you get the idea here, similar to the HubSpot tool, giving you some ideas about possible headlines, and even content that you could create around a topic.

CoSchedule Headline Studio

Perhaps the most robust headline analyzer out there comes from Coschedule. You basically, just type in the title that you have and then it’s going to score it for you and give you a really thorough analysis.

I entered an example that we had earlier, 8 methods that are proven to make you look younger.

So I had put that in, and they scored it 74. And it was green, which is good. So that means it’s a good headline.

Headline analyzer

And then they give you some suggestions about using power words and emotional words, common and uncommon words, and it’ll show you what those words are in your title.

So you’re looking to get a balance here. It’ll give you some recommendations for uncommon and power words and that sort of thing. You can play around with this.

Headline Studio

The tool will also do a length analysis. So it’s 50 characters, right there in that ideal length. It will show the right number of words, and the importance of the first words you say and the last words you say because that’s what people see the most.

Headline Studio

This is a cool robust tool that you can use to see how your headline is doing. Try out your best three, four titles and see which one scores the best. And maybe that’ll help you make a decision.

Conclusion

That’s it.

I hope you know more about how to write headlines that will grab the attention.

The headline is super important and if you put a lot of effort into the post and just come up with a random title, I would encourage you to stop and remind you that the title is super important to getting organic traffic.

So make sure that you do it right. Use some of these free tools and some of the best practices at your disposal. And ultimately, it’s going to help you get more traffic to your blog.

Now it’s your turn.

What is your method for crafting headlines?

Anthony Miller

Anthony Miller is the guy who’s responsible for the invention of the robotic exoskeleton, multi-use rocket, and a hair growing helmet.

His inventions helped him to become the first man who flown to Jupiter, where Jupiterians greeted him exuberantly and even adored him divinely because of his long curly hair.

“Such lovely beings”, he reported on his return back to Earth.

He’s also been blogging successfully for over 10 years and he took an enormous amount of online courses before he was enlightened by God himself to start helping beginners to transform into successful bloggers.

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