In this post, I’m going to show you how to write headlines for your blog posts.
So if you need help with writing a click-worthy headline then keep reading.
Did you know that on average, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest?
Headlines can make or break a story. If your headline isn’t interesting, people aren’t going to read the rest of what you’ve written and whatever message you may be trying to convey won’t get across.
Luckily, there are a few tricks on how to write headlines, that you can use to capture your reader’s attention and keep them reading.
Let’s dive right into it.
Why Does a Great Headline Matter?
First of all, great titles get more clicks. And when we’re talking about organic traffic from Google, clicks matter.
Google cares what people are clicking on. That’s part of how Google scores and ranks websites.
Second, they get shared more and grab people’s attention. There are specific styles of headlines that people tend to share more than others on social media. While a boring title isn’t going to get shared nearly as much.
So great headline can do a lot for you.
How to Write Click-Worthy Headlines?
Headline basics or the essentials that you need to craft a good headline are that they should always be keyword-focused. To get organic traffic, you should target at least one primary keyword in your blog post.
And you want to make sure that keyword is in your title, that’s the most important place to put that keyword.
You can add modifiers that fit naturally along with that keyword. You want a catchy title that people are going to like and click on and perhaps share. But you also want it to be keyword-filled as best you can.
So here are some examples of that using the keyword “best SEO tools”.
- 10 best SEO tools for bloggers
- 10 best SEO tools of 2021(Ratings and reviews)
- 10 best SEO tools for money in 2021
Words like reviews, ratings, for money, and 2021 are the modifier words that you fit in. But still, the title should make sense, and tell the readers what the blog post is about.
Another way to improve your headlines is by listing out numbers and using different kinds of adjectives and emotional words.
- 10 Surefire ways to get your dog to stop barking
- 33 examples of successful fashion blogs
- How to make more money with less effort
- 30 reasons why digital nomads life is incredible (with 30 images)
A great headline always solves a problem for the reader.
So always ask yourself, what’s in it for your reader? What are they going to get from this? What benefit?
For example, let’s see the headline “How I Paid Off $50,274 Debt in Less Than One Year”.
Using specific numbers in headlines to grab attention and incite curiosity will get you better click-through rates which Google will reward in a long run.
They’ll wonder how the heck you did that. And they’re gonna click on it.
All outstanding headlines can be modified and reused. And all successful bloggers are looking for inspiration in ads, sales letters, popular blog posts, and even in Cosmo or any other magazine.
The idea is to find what works and copy it.
Yes, I know. It’s stealing.
Everyone is doing it, and you should too. Especially if you are just starting and don’t know much about writing.
I don’t care what you think, just do it.
Your headline is the first thing that readers see, and if it’s boring they won’t read your post.
So here’s just one example that can be used in lots of different topics and situations and it’s going to be a good headline.
(Noun) that is proven to (a desirable outcome).
- 8 methods that are proven to make you look younger
- 29 recipes that will make your taste buds go wild
You can do what you want with that, and there are tons of other templates out there you can use.
If you’re lacking creativity, I’m going to show you some free tools at the end of this blog post to give you some ideas and help you understand how you’re doing.
But before that let’s talk about clickbait.
What is Clickbait and Why Should You Avoid It?
Clickbait is an extremely theatrical headline that’s aimed at increasing clicks through curiosity.
Should you use it?
Generally speaking, no. Because it’s something that’s become associated with spam and it may cause you to lose some credibility.
So if you’re building a legit brand you probably don’t want to cross that line, you don’t want to be seen in that crowd.
How Long Your Headline Should Be?
You don’t want it to be too short, you don’t want it to be too long. And generally, that’s between 50 and 60 characters.
And what means is that Google will show the full title in the search results. If it’s too long, it may get cut off so it wouldn’t be displayed correctly.
This will eventually result in lower click-through rates, because visitors may not know what the article is about.
The Yoast plugin or any other SEO plugin will assist you in making sure that your length is right.
The bottom line is, you want to make sure that that is green every time, which means that you’ve written a Google-friendly title as far as the length is concerned.
Free Headline Writing Tools
So I mentioned the free headline writing tools, and here are three good ones. These will be a great help while you are learning how to write headlines. Some just to give you ideas, some to score your headlines and to see how they rate.
I’ll explain each one of this real quick. And these are tools you should be using when you’re writing your blog headlines to make sure that you’re doing your best.
Hubspot’s Blog Ideas Generator
The first tool on the list is HubSpot’s Blog Ideas Generator. This one’s very simple. This is just for thinking of different titles and ideas for your content. If you’re struggling with an idea you can use this tool and type in up to five different topics.
I’ve typed in three. Blogging, list building, and SEO, and when you click on give me blog ideas it will show you five simple and probably not so good headlines. But when you give them your email and some more info you’ll get access to 250 ideas.
- The Next Big Thing in SEO
- 13 Things About Blogging You May Not Have Known
- The Biggest Problem With SEO, and How You Can Fix It
- 14 Common Misconceptions About SEO
- 17 Most Misunderstood Facts About List Building
Some of them are good. Some of them are bad, but you can always try again. This tool is good to spark some ideas for you that you can use.
The next tool is the SEOpressor’s Blog Title Generator.
This is the tool where you can type in a keyword and then choose is it a generic term, or is it a brand, an event, or an industry.
I had typed in blogging and chosen that it’s an industry, and then hit generate titles. And this is what I get on the first page of the results:
- Most Effective Ways To Overcome Blogging’s Problems
- 5 Easy Rules Of Blogging
- 5 Precious Tips To Help You Get Better In Blogging
- 15 Ways To Achieve Your Goals In Blogging Faster
- Understand Blogging Before You Regret
- The Ultimate Revelation Of Blogging
- 5 Disadvantages Of Blogging And How You Can Workaround It
- 10 Doubts You Should Clarify About Blogging
- 10 Things You Should Know About Blogging
- 7 Explanation On Why Blogging Is Important
You can generate more titles or you can just try again. So you get the idea here, similar to the HubSpot tool, giving you some ideas about possible headlines, and even content that you could create around a topic.
Perhaps the most robust headline analyzer out there comes from Coschedule.
You basically, just type in the title that you have. And then it’s going to score it for you and give you a really thorough analysis.
I entered an example “81 Awesome Blogging Tools to Make Your Blogging Experience Better”.
So I put that in, and it scored 87. And it was green, which is great. So that means it’s a good headline.
And then they give you some suggestions about using power words and emotional words, common and uncommon words, and it’ll show you what those words are in your title.
So you’re looking to get a balance here. It’ll give you some recommendations for uncommon and power words and that sort of thing. You can play around with this.
The tool will also do a length analysis. So it’s 50 characters, right there in that ideal length. It will show the right number of words, and the importance of the first words you say and the last words you say because that’s what people see the most.
This is a cool robust tool that you can use to see how your headline is doing. Try out your best three, four titles and see which one scores the best. And maybe that’ll help you make a decision.
13 Headline Formulas That Work
Let’s see some headline formulas you can tweak and use in your blog posts:
- Who Else Wants [blank]?
- The Secret of [blank]
- Here is a Method That is Helping [blank] to [blank]
- Little Known Ways to [blank]
- Get Rid of [problem] Once and For All
- Here’s a Quick Way to [solve a problem]
- Now You Can Have [something desirable]
- [Do something] Like [world-class example]
- Have a [or] Build a [blank] You Can Be Proud Of
- What Everybody Ought to Know About [blank]
- How to [blank] and [blank]
- How to [Mundane Task] That [Rewarding Benefit]
- [Number] Ways to [blank] so You Can [blank]
I hope you know more about how to write headlines that will grab the attention.
Knowing how to write headlines is super important and if you put a lot of effort into the post and just come up with a random title, I would encourage you to stop and remind you that the title is super important to getting organic traffic.
So make sure that you do it right. Use some of these free tools and some of the best practices at your disposal.
Ultimately, knowing how to write headlines is going to help you get more traffic to your blog.
Now it’s your turn.
How much time do you spend on your headlines? Tell me in the comments below.