Each time you publish something new you want readers to find it and read it.
When you have just started blogging no one will know you exist.
You could have the amazing content but no one’s going to know it’s there.
Unless you know how to promote your blog.
As you may know, lots of bloggers publish their content, share it on their social media accounts, and then hope someone will notice it.
Should I tell you it’s a completely wrong approach to content promotion?
What is the right approach then?
Instead of hoping for the best, you can use these strategies to get results fast. But before I start with these strategies I’ll show you how content promotion goes hand in hand with link building.
There are two phases of content promotion:
- 1st phase is where you aim to get your content seen as much as possible. The main goal of this phase is to get people commenting and sharing your content.
- 2nd phase is where you aim to get other bloggers to link to your content. The main goal is obvious here so no need for an explanation.
I’ll show you how to build links but for now, I’ll focus on phase one.
How to Promote Your Content Using Feedback Method
As the name suggests, this method is all about asking for feedback on your post. Instead of begging for a link or share as many bloggers do, you’ll be touching their ego and ask for simple feedback.
Let me show you a step by step process:
Step #1: Find blogs that are a great fit for your post
This is important. You have to find blogs that are very interested in your topic if you want this to work.
You should already have a list of blogs if you followed my advice from the previous steps. But if you don’t, just Google keywords related to your topic and see what comes up.
Step #2: Get noticed
For maximum success, you have to get noticed by bloggers you are planning to reach out to.
Don’t worry, this is simple.
Just follow their social media accounts, share one of their latest posts, and leave an in-depth comment on their blog.
This will take some more time than just write emails but it will make a huge difference in how they’ll respond when you reach out.
Step #3: Reach out
When you get noticed it’s time to reach out and ask for feedback.
You can publish your post before you do this but this method works best before you publish your post. That way you can change it according to the feedback you’ll get.
Don’t send a link to your post in the first email. You want to get their permission to send it.
Here’s a template you can use:
Send this email first
I know that you are very busy so I’ll keep this short.
(Write something to show them that you know what they are doing and that they’ll be interested in your topic).
I’m publishing a post about (topic) soon and I thought you might be interested. It’ll be awesome to get your quick feedback on it.
Do you mind if I send you the link?
When and if they reply with yes, only then you can send the link.
Send this email after they reply with a yes
Great, thanks. Here’s the link to the latest draft: (link).
After that, you just wait for a reply and then see if you can incorporate their feedback into your post.
Step #4: Publish your post and let them know about it
When you’re done with all the hard work it’s time to publish your content and share it with the people who gave you the feedback.
Again, keep it simple:
Let them know that post is live
Just wanted to let you know that the post is published (link).
Thank you again for the feedback, it helped a lot. If you have a moment to leave a comment that would be awesome.
That’s it for this method, let’s move on to the next one.
How to Promote Your Content Using SM Method
With this method, the idea is to find people who shared similar content on your topic on social media.
People who constantly share content on a particular topic are pretty much interested in it. So all you have to do is to show them your content.
And if it’s good, they’ll share it.
Here’s how to do it step by step:
Step #1: Find people who shared similar content on social media
There are two ways of doing this:
- Go to Twitter and search for a keyword on your topic.
- Use BuzzSumo to find the most shared content in your niche.
What is special about BuzzSummo sumo is that it will show you people who shared that popular content so you can reach out to those people and offer your content.
Step #2: Reach out
Like in Feedback Method you’ll be asking for permission to send a link.
And when they reply with yes, send your link.
Now you have two methods you can use to get your content seen. It’s time to show you how to get backlinks.
Here we go.
How to Get Backlinks Using Roundup Method
With this method, you’ll be looking for blogs that round up the best content over the last days, weeks, and months.
Then you reach out to owners of those blogs and offer them your content.
A secret that makes this method to work is to find pages that’ll be improved with your link. So they will be happy to link to your content.
Posts that round up the best content are very common in any niche and it won’t be hard to find them.
Here’s the step by step process:
Step #1: List all topics covered in your post
Go through your post and write down all the topics covered inside.
Step #2: Find roundups
Use search strings to find roundups and choose 10 blogs that are the best fit for your post.
Here are strings you can use:
- “Keyword” + “weekly link roundup”
- “Keyword” + “link roundup”
- “Keyword” + “best articles of the week”
- Broad topic + “link roundup”
- Broad topic + “blog roundup”
Step #3: Reach out
Like in any other outreach method so far, you’ll be asking for permission to send a link.
Here’s the template:
Email outreach template
Subject: Question about (roundup name)
I was looking for some info on (topic) and I stumbled upon your (roundup description). Great stuff!
(Say something new you discovered from their roundup). I just published a post on (topic) and I think you’d enjoy it.
Let me know if you want to check it out.
When they reply with yes, send them something like:
Send this when they reply with a yes
Here it is (link).
Let me know what you think about it.
That’s it, you’re good to go.
How to Build Backlinks Using Reward Method (+ How to Create Content That Goes Along)
As we all know, there are lots of differences between people. But there’s one thing we
all have in common.
We like to be recognized.
And that’s exactly why this method works so well. It won’t only bring you traffic and backlinks, but it will also help to build a relationship with other bloggers in your niche.
This is the process, step by step:
Step #1: Choose a topic
As long as your topic is specific and in a niche with many other blogs, you’re good to go.
A specific topic will make your reward more legit and it’s more likely to be shared.
Step #2: Pick the winners
You don’t have to focus only on blogs that are strictly about your topic. As long as they cover it now and then it’s ok to include them in your list.
Having around 50 winners is a sweet spot.
Google will help you to find your winners:
Method #1: Search for keywords related to your topic
Since the blogs from results rank in Google, those are high-quality blogs, and the first 50 results for each keyword will give you plenty of meat for your list.
Method #2: Search for “Best of” lists
These posts are a great resource for finding quality blogs for your list. If your topic is sewing, just search for “the best sewing blogs”.
Step #3: Create your post
When you have your topic and your winners it’s time to put everything together and create your post.
First, you need a title with a number of blogs on your list, along with the word “top” or “best”. Your title should also explain what are those blogs about and include a benefit they’ll get from reading those blogs.
Second, you need an introduction to explain what are those blogs about, to mention the number of blogs in that niche (to show that blogs on your list are exclusive), and to point to the benefits from reading those blogs.
Third, you need to order your winners by putting the most authoritative blogs on top of the list. That way authoritative blogs will be pleased to be on top, and the less authoritative blogs will be happy to be included at all.
Fourth, you need to create a listing for each winner with the blog name, a positive bio, an image, and a link to their blog. A bio should be a short (50-100 words) explanation of what makes them unique.
That’s it, you have your backlink magnet done and ready.
Step #4: Create a badge for winners
You need a badge so winners can put it on their blog. This badge will also have a link back to your post, so every time someone embeds your badge you’ll get a backlink. You can make these using Canva.
Here’s the code to use with your badge:
Step #5: Reach out to winners
Usually, winners will be glad to be included in your list. So the point of reaching out is to show them your post and to send them a code from the previous step.
Here’s the template you can use:
Email outreach template
Just wanted to let you know that (name of their blog) has been featured in the (title of your post + URL).
Congrats and keep up with great work.
P.S. Here’s the badge code if you want to show this reward to your audience: (code)
Blogging is a great way to share your ideas and thoughts with the world, and it can be a lot of fun, too. But if you want people to actually read what you’ve written, you need to promote your blog.
This post gave some effective tips on how to promote your blog. By following the tips in this article, you can increase the visibility of your blog and get more readers.
Comment below and let me know how you are promoting your blog.