Blogging Mistakes
Blogging

5 Blogging Mistakes That Stop Blog Growth

Blogging is a great way to attract new customers and make money from your passions. However, some blogging mistakes can be made.

If you are new to blogging or don’t have a lot of experience with it, you may want to avoid these common blogging mistakes for your benefit.

Want to know what are those blogging mistakes and what to do instead?

Then keep on reading.

Blogging Mistakes

Blogging Mistake #1: Writing Content About Topics That Interest You

Writing about things that interest you?

Well, that’s great.

Wondering why you aren’t getting visitors?

Because you write about things that interest you instead of writing things that interest your targeted audience and other bloggers in your niche.

People will visit your blog with certain interests and problems they’re trying to deal with. And if your content isn’t solving their problems, they’re gone.

What’s the bottom line?

Don’t focus on writing a blog post on topics that you want to write about.

If you want a successful blog don’t make it about you. Make it about your audience. This is the thing that some bloggers just don’t understand.

If you want a successful blog don’t make it about you. Make it about your audience.

What to Do Instead?

Use sites like Answer the Public, Quora, and YouTube to find questions people are asking online to discover what interests your targeted audience.

Don’t forget about topics for content that targets other bloggers in your niche. This is crucial if you want to get traffic and backlinks.

To find those topics you can use Google. Visit blogs in your niche and look for topics that are repeatedly coming up.

This way you won’t be wasting your time creating content nobody wants to read.

Blogging Mistake #2: Posting Content Too Often

If you were reading about blogging before you might notice that 99% of blogging “experts” say that if you want to grow your blog you have to publish x pieces of content per week or month.

Guess what?

That’s BS. How often you publish has nothing to do with your blog growth.

How often you publish has nothing to do with your blog growth.

If you’re just starting or you have a blog without an audience you are pretty much writing for yourself. And if you only create content for your blog you aren’t doing anything to grow your audience.

And to grow your audience you have to spend more time promoting your content than publishing it.

What to Do Instead?

So instead of publishing content every two or three days, commit to publishing once or twice per month and spend the spared time creating epic content and promoting it.

Blogging Mistake #3: Not Collecting Emails From Your Visitors

Emails are the most direct and effective way to connect with your readers in a personal way, educate them, and turn them into customers. They are also very effective in bringing readers back to your site.

When you have an email list, every time you publish a new blog post you can notify your subscribers about it and give them a link so they can read it.

The bottom line is:

If you don’t collect emails from your visitors you can just keep your fingers crossed and hope they will eventually come back to your site, or if you are an affiliate marketer you can hope they’ll click on your links in their first visit.

What to Do Instead?

Getting an email address is harder than ever and simple “sign up for our newsletter” just doesn’t work anymore.

What works now?

Here are 4 methods for collecting email addresses from your visitors:

  1. Offer a chance to subscribe at the top of your homepage. You can set up a feature box that explains what your blog is about, offers some unique benefits, and contains an opt-in form.
  2. Offer a chance to subscribe on your About page. Your About page is or will be one of the most visited pages on your blog and people who go there are interested in what you have to say and they want to know more about you. So why not give them a chance to subscribe to your email list? You might be surprised by how gladly they’ll do it.
  3. Create content upgrades and offer them in exchange for the email address. You have to think of something that will make your post better. It can be a pdf version of your guide, a checklist, or anything else. What is important is that’s closely related to your post?
  4. Use exit-intent pop-ups to collect email addresses. Pop-ups are very annoying but you can avoid interrupting your readers while they read your content with an exit-intent pop-up. Just make sure they are closely related to the post they are reading.

People will subscribe to your email list because they like the things you share. When you send them emails, they are going to be thrilled because they like you and trust you enough that they want to see more of what you have to offer.

Blogging Mistakes

Blogging Mistake #4: Jumping From Topic to Topic

A lot of people are doing this wrong. No matter what is your niche, the reality is that your blog needs to stand out from the thousands of other blogs that are about the same topic as yours.

But to do that, you have to establish yourself as an expert in your domain. And trying to establish yourself as just another internet marketing, health, or personal finance expert is close to impossible these days.

Why is that?

Because of all those established blogs talking about the same thing as you are. So focusing on writing blog posts on a broad topic like internet marketing won’t make you stand out.

What to Do Instead?

You need to focus on one pain point in your niche and write only about that for a while. And then after you are done with it, move on to another pain point and repeat the process.

There’s a 3 step strategy to help you establish yourself as a go-to expert in your niche.

It doesn’t take a long time to do it, and you don’t need to be the expert on your topic for this strategy to work.

You can download the guide on “How to Be Recognized As an Expert in Any Niche” below.

Blogging Mistake #5: Having a Bad Design of Your Blog

If you take a look at some of the successful blogs, you’ll see that all of them have a nice design.

Do you think that only content matters?

Think again.

When people come to your blog you need that first impression to work for you, not against you, and a nice design of your blog helps with the first impression.

If you were sleeping on your design don’t worry, I got you covered.

What to Do Instead?

You can hire a designer on Fiverr, or if you are like me and want to try to do it yourself here’s what you should pay attention to:

  • Make it simple.
  • Choose 2 to 3 main colors and stick to them.
  • Don’t fill your sidebar with links and banners.
  • Have content above the fold, which means there’s no need to scroll to read it.

Conclusion

That’s it. Now you know more about the most common blogging mistakes that keep blogs away from growth.

While some of these mistakes may seem like a good idea at first, I’ve found that once you realize their negative impact on your blog’s growth, it becomes easier to avoid them in the future.

Let’s recap.

  1. Don’t write content that interest you. Find out what interests your target audience and other bloggers in your niche and write about that.
  2. Don’t post your content too often. Publish once or twice a month and spend the extra time on promotion.
  3. Don’t forget to build an email list. This will be your strongest card to make money online.
  4. Don’t go from topic to topic. Establish yourself as an expert in one topic and then move to another one.
  5. Don’t have a badly designed and complicated blog. Make it simple but nice.

Which of these mistakes have you made? Let me know in the comments below!

Anthony Miller is a blogger and freelance writer who helps busy bloggers get long-form, SEO-optimized content for their blogs, so they can focus on other important aspects of their online businesses.

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